Vice Chairman and CEO–Elect Doug Oberhelman explains the vision of Caterpillar Corporation: “Caterpillar will be intensely focused on helping our customers succeed. We’ll be driving execution in key areas of the business that are critical to customers – quality, production capability and cost.” Caterpillar’s mission is “to enable economic growth through infrastructure and energy development, and to provide solutions that protect people and preserve the planet.” Integrity, excellence, teamwork, and commitment are the values of Caterpillar. Corporate goals include workplace safety, protecting the environment by using renewable resources, preventing waste, and designing construction to meet green building criteria.
As you can see, Caterpillar is extremely customer oriented. Part of Caterpillar’s continued success has been its focus on learning for both internal employees and external customers. In 2001, Caterpillar University was created. This training is available to employees, dealers, suppliers and “customers looking for a training and maintenance resource for their equipment”.
Top management at Caterpillar believes customer education provided by Caterpillar University is a vital part of its success. Caterpillar University totally supports the vision of focusing on the success of customers. This training provides an excellent resource for their customers, which in turn enhances relationships with Caterpillar. It seems that Caterpillar University offers a mutually beneficial solution for the customer and the corporation.